Minneapolis, Minnesota, June 1, 2002 - Dakota Worldwide announced today that is has named Larry Salinas as Sr. Vice President and Managing Director of its East Coast operations. Salinas joins Dakota Worldwide from Pathmark Stores, Inc. where he had served as Vice President, Public Affairs and Market Research.

Elliott Olson, Dakota's Chairman noted that with the quickening pace of change within the retail industry our clients are requesting solutions that are also timelier, corporately integrated and strategically focused. The opening of an East Coast office run by a seasoned executive is what our clients want.

Salinas began his career in the supermarket industry in 1973 as an internal auditor for Pathmark Stores, inc. He quickly rose through its' management ranks, in Market Research where he developed the corporations highly sophisticated site location and consumer research program and methodologies. In 1986, he became the Vice President, Public Affairs and Market Research and served as the company spokesman for all non-financial reporting. Salinas served on numerous boards and research committees as Pathmark's representative.

Salinas commented, "I am very impressed with the products and services offered by Dakota Worldwide. While their basic methodologies have become best practices for the industry, their original research and innovations give their clients a competitive advantage. I look forward to growing Dakota's presence and helping their clients implement the innovative solutions that Dakota had coming on stream."

Dakota Worldwide corporation is a Minneapolis-based software and service company helping some of the nations largest and best retailers grow with programs to maximize rates of return on both capital and operational expenditures. Large chains and small independents in all 50 states are key customers of Dakota Worldwide. Dakota has recently announced the release of its proprietary 2002 census data estimates with quarterly updates. The application of new technology and resources make these the most accurate and timely estimates available. Further information is available on the company 's web site at http://www.dakota.com or by calling Elliott W. Olson at 1-800-475-4505.