Dakota Worldwide is conducting a new syndicated study on the migration of Center-Store sales in today's retail environment.  The customer who used to buy Center-Store products at traditional groceries and pharmacies is now migrating to other stores in the phenomenon known as Cross-Channel Shopping.

"The percentage of those who shop in mass merchandisers, specialty food and convenience stores [has increased] nine points to 49%."-Progressive Grocer

This report examines what has motivated shoppers away from the traditional center store aisles into mass merchandising stores such as Wal-Mart, Kmart, etc...

Why are mass merchants attracting new customers away from traditional stores every day?

Why are customers cross-channel shopping more  frequently?

Why are shoppers less loyal these days?

To answer these and other questions, Dakota Worldwide is studying customer impressions, motivations and behavior concerning migration to non-traditional stores. 

THIS REPORT IS NOW SHIPPING. The special publication price is $495 ($100 for each additional copy). To order the report, The Center Store: Why is Cross-Channel Shopping Eroding Center-Store Sales, please mail this order form below with your check or money order to Dakota Worldwide Corporation, 4801 81st Street, Suite 105, Minneapolis, MN  55437.

Our original brochure is available for download in PDF format. NOTE: You must have the Acrobat Reader installed!  If not, click here to download Acrobat Reader, then open the brochure.