Consumer Research
Consumer Research
offers
several products to fit your specific needs, including
Consumer ViewSM
800 Consumer ViewSM
Online Consumer ViewSM
Sales Enhancer
Image WaveSM studies
Consumer Needs AnalysisSM
Consumer
View™
Store
Positioning Survey
How well do you know your customers? Are their needs changing? What do you
really know about your competition? Consumer View measures virtually every
department of every competitor and provides detailed consumer and customer
perceptions, showing you how well you're meeting your customers' needs and where
you could improve. Knowing the strengths and weaknesses of your competition, you
can leverage your strengths against your competition's weaknesses.
Our Consumer View provides consumer sensitivities, images and customer
demographics for every major competitor. This helps determine what market
positions are serviceable and where the competition is vulnerable. Virtually all
of this information can be compared to previous surveys to demonstrate trends
and market changes.
How do consumers feel about your store's prices? Its service? What about the
quality of the products? The image positioning chart shown below compares the
images of your store with the competition in several key attributes. If your
store encircles the competition in all image categories, your store is perceived
as the leader in every area.
800
Consumer ViewSM
Automated
Customer Survey
Do you ever wish you could hear more direct feedback from your customers? Our
800 Consumer ViewSM survey invites your customers to call
a toll-free number and complete an automated telephone survey. Your voice greets
them and asks for their comments and suggestions. One of the main features of
this type of survey is the voice recordings of your customers' comments. These
comments are very informative and useful when implementing changes at store
level.
These are very cost-effective surveys because we use a Totally Automated
Telephone Interviewing system (TATI). We have developed several pre-designed
surveys directed at different types of retail stores. We also survey employee
attitudes and consumer perceptions. Virtually any retailing issue can be
targeted, and customized surveys are our specialty.
An 800 Consumer ViewSM survey provides a quick and
inexpensive way to get feedback. This type of survey can be used at a store's
Grand Opening to gather customer opinions and suggestions for improvement. As a
follow-up to a more extensive survey, it can be used to focus on problem areas or
to gather additional data prior to implementing changes.
800 Consumer ViewSM
Capabilities:
-
Automated Interviewing:
-
Consumer Receives Invitation to Participate
-
Calls 800 Number
-
Personal Message from Company Representative
-
Touch-tone Answers and Verbal Responses
-
Real Time Feedback
-
Convenient for Consumers - 24 Hours a Day, 7 Days a Week
-
Tabulation/Graphics of Responses
-
Cassette Tape of Comments
800 Consumer ViewSM
Applications
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Customer Satisfaction
-
Client Feedback
-
Product Quality Tracking
-
Data Collection
-
Warranty Registration
-
Attitude Measurement
800 Consumer ViewSM
Advantages
Sales
Enhancer
Progressive Grocer’s
Annual Survey shows that the average primary customer outspends his or her
non-primary counterpart by $32 per week. Therefore, by increasing the
satisfaction level of customers who already visit your store, you can
convert non-primary customers into primary customers, thus gaining as much as
$1,664 in annual revenue for each customer
you convert!
As the chart above illustrates, a conversion
of just 50 customers could generate $83,200
in additional sales per store in a year. Even if you have a predominance
of primary customers, think what an additional dollar per shopping trip from
each of them would add to your sales.
At Dakota Worldwide, we have developed a
system called 800 Consumer ViewSM Sales Enhancer,
designed to increase store sales from both primary and secondary customers. The
heart of this program is an examination of your customers’
satisfaction, which allows you to identify and improve upon your stores’
perceived weaknesses and to capitalize on the stores' perceived strengths.
We are offering you the opportunity to
establish your ongoing 800 Consumer ViewSM Sales Enhancer
program for your stores.
Dakota Worldwide will interview your existing customers through an automated
inbound telephone survey. We will conduct 200 interviews, per store, for at
least your top and bottom five stores semi-annually, with a report based on the
level of analysis desired.
We can perform this project for as low as $749
per store, with a 10-store minimum. For instance, a 10-store study would
cost a total of $7,490 semi-annually. Just compare this price to a traditional
inbound telephone survey which, at $3,000+ per store, can cost from $30,000 for
the same 10 stores! Scroll down for complete details, pricing and features available for this offer.
We would like to get started on this project for
your stores. Use this valuable and affordable system to increase your
sales dramatically.
Consumer
ViewSM
Online
Affordable Internet Surveys
Looking
for an online survey service? Online surveys are a snap with Consumer ViewSM
Online.
You can now survey your customers, employees, or the general
public for a fraction of a traditional telephone or mail survey. For
example, a traditional inbound telephone survey can cost from
$3,000 to $6,000. The same survey, done over the web, can cost as
low as $799!
In addition, you can survey multiple stores at a much lower
cost, since there is only the original setup fee per project.
 Consumer ViewSM Online
invites your customers to
visit an anonymous website and complete an
automated online survey. We provide either e-mail or printed invitations, which your store
personnel use to invite customer participation. Then, when customers visit the
survey website, your message greets them (voice or text) and asks for their comments
and suggestions.
Upon completing the interview, the customer is given a code number which
creates a coupon from the invitation. The coupon is for a Free Item (a dozen
eggs works extremely well), which brings the customer through your store an
additional time.
The online survey process
-
Consumer receives invitation to participate by either e-mail or in
person by store/office personnel
-
Consumer visits the survey's web page
-
Personal introduction from Company Representative
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Consumer completes survey; receives reward code
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Consumer takes reward code to store/office
-
Dakota Worldwide tabulates and reports on survey findings
Capabilities
-
Real Time Feedback
-
Convenient for Consumers - 24 Hours a Day, 7 Days a Week
-
Tabulation/Graphics of Responses
-
Online Tracking of Responses and Comments
Advantages
Other Applications
Pricing
The basis of analysis desired determines the cost and detail of each report
(per site) provided. The following table describes the cost per level of detail:
Project Options
Cost ($)
- Top-line data, tables and
charts
$799*
- Custom Crosstabs, Report & Analysis Ask
for Quote
*The $799-per-store price is based on our standard
questionnaires, tables and charts. Call for additional pricing if
interested in more detailed reports, including management summary, statistical
analysis and detailed individual-store reports.
Image
WaveSM
Image
Analysis Survey
Our Image Wave survey measures changes over time in basic market
shares and department/category images. It is a quick and cost-effective
method to show a chain's or an individual store's market position relative to
its competition. The survey is based on our Consumer View SM
format is often used to cover multiple locations or as a follow-up to previous
research.
Consumer
NeedsSM
New
Business and Prepared Foods Research
How can you break into the growing market for prepared foods? Consumer Needs
research can help you minimize the risk. We can help you assess market
potential, identify customer profiles, learn more about your competition and
evaluate opportunities to attract and retain customers by providing what
consumers want. Consumer Needs research can also help you determine the best
approach for increasing sales in food service and prepared foods.
A Consumer Needs assessment quantifies the relationships between consumer
demand for new products, the strengths and convenience of the competition, and
the likelihood of success in bringing a new product to the market. The chart
below illustrates how well consumer needs for various products are being met by
the competition. Product categories are measured with regard to overall consumer
use, competitive market share and consumer satisfaction. The resulting
"opportunity clusters" are then analyzed to identify areas of unmet
consumer demand. This analysis helps determine which new products fit best with
a store's current market position and what the best strategies may be to compete
effectively in those areas.
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