Businesses invest heavily in the development of new or the
redevelopment of existing outlets. You need to be confident of your returns
before you invest. Market Analysis is more than just looking at the demographics
around a site. It involves:
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Field work performed personally by our professional analyst/consultants
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Quantifying the trade area
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Carefully assessing competition
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Evaluating the site
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Accurately projecting sales using the most sophisticated techniques
Market Analysis demonstrates the sales potential in your trade areas,
projects sales for various operational options and provides site/location
comparisons. We can develop market wide strategies or work on a single site
basis.
Site Location Analysis involves the study of a
particular location's probability of success for a specified retail store,
grocery, pharmacy or banking institution. Below are some of the Site Location
Analysis services provided at Dakota Worldwide.
Network Strategies
How can sales, market share and profit be optimized for the entire
marketplace and network of stores? Consider current effectiveness, new site
locations, expansions of existing stores, and upgrading (without expanding)
facilities.
Site Analysis
Sales Forecasting
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What are the potential sales to be realized from opening a new retail
store?
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What if we expand or change the format?
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What are the effects on your sales performances should a new competitor
enter the market?
Acquisition & Investment Analysis
What is the sales potential today and in the future?
Acquisition Analysis is a valuable addition to the legal and
financial analysis services provided at Dakota Worldwide. We are often asked to
participate in a due diligence process by supplying data and professional
opinions regarding the current positioning of the acquisition candidate's store
network as well as the outlook for the future. Our data and analysis is useful
in meeting overall FTC requirements and answering questions concerning possible
divestitures.
We often work in the following phases:
Acquisition Opportunity Analysis
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Information utilized during this phase comes from outside sources, our
in-house data and from field observations.
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We provide an overview of the demand side of the market. This is normally
presented on a map overlaid with the competition as well as in tabular form.
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Competitive locations are identified and presented on a map, such
locations being derived from secondary databases as well as our in-house
information. Each major competitor is identified separately and grouped as
to certain important characteristics. Based upon secondary information,
in-house databases and field analysis, we provide our professional opinion
regarding the opportunity.
Further Analysis of Store Network
This phase focuses on the acquisition candidate's stores and provides our
professional opinion regarding two specific questions on a store-by-store
basis.
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What will happen to the store(s) if nothing is done in the way of capital
expenditures and competition makes the moves that are either confirmed or
expected.
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Should the store(s) be closed, remodeled, expanded, razed and rebuilt,
relocated, or left as is.
Strategic Planning
Please see our separate category regarding Strategic Planning.
Preferred Markets Analysis is a systematic approach we utilize with
clients who have limited resources. Our goal is to help the client to prioritize and focus
these limited resources in areas where they will provide the greatest
probability of return for the investment.
What are the major drivers of success for your endeavor? We analyze
them from both sides of the supply/demand equation.
Our procedures are used in existing markets as well as for possible market
entries. The scope can begin broadly, comparing regions within your
universe, narrowing to individual markets within regions or even to individual
locations within markets.
Market Analysis